In preparation
Writing screeners that protect relevance
How over-screening quietly damages both feasibility and data quality — and what to do instead.
Insights and resources
Practical thinking for better research execution.
Perspectives on audience access, fieldwork quality, international research, respondent experience, and decision-ready data — published only once reviewed.
Research library
Guides and articles in preparation.
We would rather publish nothing than publish filler. These are the topics currently being written and reviewed — each will appear here once it is genuinely useful.
In preparation
Running comparable multi-market studies
The coordination decisions that determine whether cross-market results can actually be compared.
In preparation
Reading a quality report properly
What exclusion figures tell you about a dataset, and which numbers deserve a follow-up question.
In preparation
Reaching low-incidence B2B audiences
Practical routes to specialist decision-makers when panel incidence alone will not carry a study.
In preparation
Healthcare research without the shortcuts
Consent, eligibility, and market-specific obligations when researching clinical and patient audiences.
In preparation
Delivering data teams will actually use
Structuring codeframes, tabulation, and outputs around the decision rather than the fieldwork.
Want these when they are published?
Send us a note and tell us which topics are relevant to your work. We will let you know when the corresponding guide is available — and we will not use your details for anything else.
Register Your InterestHow we approach a brief
Worked examples of our methodology.
These are illustrative walk-throughs of how we would scope common research problems. They are not client case studies, and no client, result, or performance outcome is represented here.
Illustrative
Low-incidence specialist audience
A study needs a clinical specialism representing a small share of the professional population.
How we would scope it
- Confirm true incidence before committing to a sample size
- Widen sourcing beyond a single panel route
- Extend field window rather than loosening the screener
- Validate credentials at recruitment, not after fieldwork
Illustrative
Five-market comparison study
The same questionnaire must produce results that can be compared across five markets.
How we would scope it
- Lock one specification before any market launches
- Soft-launch each market and review before full field
- Apply identical validation rules per market
- Harmonise codeframes so cross-tabs work on delivery
Illustrative
Data quality dispute on an inherited study
A dataset from a previous wave is suspected of containing low-quality responses.
How we would scope it
- Re-run duplicate and timing analysis on the existing file
- Assess open ends for copy-paste and off-topic text
- Quantify what would be removed under our controls
- Report findings transparently before recommending a re-field
Verified client case studies will be published here only with the client’s permission.
Careers
Work on research that people actually rely on.
We are not advertising specific vacancies at the moment. We do read every speculative application, and we keep relevant profiles on file for when a role opens.
Where our work usually sits
The disciplines we most often need. Listing them is not a commitment to an open role.
- Project management
- Fieldwork operations
- Panel and recruitment
- Data processing
- Scripting and QA
- Quantitative analysis
- Qualitative moderation
- Client services
What to include
- The kind of research work you want to be doing
- Markets and methodologies you have worked across
- Your CV or a link to a profile
- Where you are based and your working-time preference
Applications are handled under our privacy policy. We never ask candidates for payment at any stage.
About this page
Why there is no blog archive here yet.
Because none have finished review. We would rather show an honest list of what is being written than fill the page with generic content that does not help anyone run better research.
No. They are illustrative walk-throughs of how we would scope common research problems. No client, dataset, result, or performance outcome is represented, and nothing on this page should be read as a client reference.
Only with the client’s explicit permission, and only where the details can be described accurately. Until then this section stays illustrative and clearly labelled as such.
There are no specific vacancies advertised at the moment. Speculative applications are read and relevant profiles are kept on file for when a role opens.
Start a conversation
Let’s turn your research brief into reliable results.
Tell us about your target audience, markets, methodology, and timeline. We’ll respond with a practical research approach.